Thumbnail image ratio: Should match the aspect ratio of your video.Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p. Bitrate: No limit to bitrate file if you’re using two-pass encoding, as long as your file doesn’t exceed 1 GB.File type: Full list of supported file formats.Here are some extra details for your Instagram videos: Recommended size for cover photos: 420 x 654 (or 1:1.55 ratio). Maximum file size: 650MB (for 10 minutes videos or shorter) or 3.6GB (60 minutes videos).Videos min frame rate: 30 FPS (frames per second), min resolution of 720 pixels.Maximum IGTV video length: 15 minutes when uploading from a mobile device or 60 minutes when uploading from a computer.Minimum IGTV video length: 1 minute (60 seconds).Usually, the organic and ad video requirements are the same, but it’s always better to double-check that before posting. Recommended caption length: 125 characters.Instagram carousel video ads aspect ratio is 1:1.Maximum Instagram carousel video ads resolutions are 1080 x 1080.Minimum Instagram carousel video ads resolutions are 600 x 600.Instagram landscape aspect ratio is 1:91:1.Minimum Instagram landscape video dimensions are 600 x 315.Instagram video minimum length: No minimum.Recommended Instagram video formats are.Minimum Instagram square video dimensions are 600 x 600.Instagram Stories video length limit is 15 seconds.Recommended Instagram Stories video formats are.Instagram Stories aspect ratio is 9:16.Recommended Instagram Stories video dimensions are 1080 x 1920.Minimum Instagram Stories video dimensions are 600 x 1067.
If you haven’t already, you can definitely give this format a try.
They dive more traffic than square videos and are more cost-effective. You might want to know that vertical videos have been a hit lately.
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